Artificial intelligence will not make real art disappear, believes Aleksandra Przegalińska, PhD. In her opinion, however, it may turn out that we will treat things created by humans as premium products and we will be willing to pay more for them.
Aleksandra Przegalińska, PhD, is a researcher of artificial intelligence, a professor at the Kozminski University; she works at the Department of Management in the Network Society.
During the Perspektywy Women in Tech Summit in Warsaw, PAP asked the researcher whether the development of artificial intelligence would make art disappear. 'I think that art will not disappear - the real art. However, crafts and creative sectors really appear to be absolutely plundered by generative artificial intelligence at the moment. In the advertising sector, for example, this is very clearly visible', the researcher replied.
According to Przegalińska, there are production studios, teams and agencies that want to specialise in this technology; they want to test it and show how it can be used to create original things.
She also mentioned and ad she had recently seen on social media. 'Someone enters the cinema and the question is: will the film you want to watch be organic or regular? And +regular+ means generated by an AI, only and exclusively by an AI, completely automated. In an +organic+ film, people actually would appear', she described.
'So a situation emerges where there is a premium product and there are people behind it; and a regular product, which is created with artificial intelligence', she emphasised.
In her opinion, certain trends in the use of AI can no longer be reversed. 'The fact that people will create their own websites, that they will make their own logos, that they will handle their own visual communication (...), that will not change. The fact that they will produce their own music (...)', she assessed.
'However, it seems to me that maybe we will have more appreciation and for things that are created by humans, and we treat them as premium products. Maybe we will be willing to pay more for them', she said.
She also emphasised that in connection with the use of AI, it is necessary to regulate copyright. 'And this is being talked about more and more. (...). Tech companies that use artistic works in training simply have to establish contact in some way and have agreements with artists who should have some digital dividend from this. And I think that this is slowly happening', she said.
Approx. 10,000 people from over 80 countries took part in the Perspektywy Women in Tech Summit held in Warsaw on June 4-5. It was one of the largest technology events for women in Europe. The Polish Press Agency was a media sponsor of the event. (PAP)
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